Personal Portfolio. Future Art Director. Based In Miami FL.
Ricardo
J. Guillen
Strategist & Creative
Currently
I bring the full picture together. I build the websites, design the graphics, create the videos and run the ad campaigns that make local businesses money.
record Google Ads ROAS
of experience
Selected projects
About
The Digital Marketer becoming an art director
I’m Ricardo J. Guillen, a Miami based digital marketer who genuinely loves what he does. In my free time I play fútbol and listen to good music and podcasts about technology and marketing. I’m a history enthusiast, and lately I’ve been learning about the people who changed marketing forever, like Edward Bernays and David Ogilvy. I’m a fan of the old 90s and 2000s South American TV commercials. I want to develop my own style, inspired by the creative, successful campaigns I grew up with.
I hold a B.B.A. in International Business with a double major in Marketing from Florida International University. I’m now applying to the FIU + Miami Ad School Masters program and my dream is to become an Art Director. I work in English, Spanish.
BBA, 2021
applying for fiu + miami ad school MBA, 2026
RECENT Projects
Portfolio
14 selected projects that include Rejuvenation Medical Aesthetics, Southern Electrical Motors, AKM Restaurant Supply and more
01
Website Design.
Four projects. WordPress, Elementor, WooCommerce.
Each one is built on WordPress and Elementor around a single, defined goal sell the product, fill the calendar, with everything on the page working toward it. Booking systems, ecommerce.
AKM Restaurant Supply Depot, 2026
5000+ product list Restaurant Equipment Ecommmerce Website that ranks in google #1 page
I wanted AKM Restaurant Depot website to compete with the top players in the restaurant equipment industry. So I structured 5,000+ products into clean, searchable categories, setup the checkout correctly with an easy to navigate customer journey. This efforts paid off amazing sin now they rank in the first page of Google,
As the most recent achievement recently they have received purchases and in person visits by customers recommended directly by Chat Gpt
Southern Electrical Motors, 2025
800+ HVAC products taken online.
Southern Electrical Motors biggest issue to resolve was product organization which they didn’t have. They only had an ebay account with some products listed there, so I scrapped the whole ebay business profile and built them an organized list with 800+ products, clean categories, and a proper checkout with a clear goal get online sales and the results were surprising with over 150 successful transactions up to date.
And most recently, they have started receiving purchases directly from Chat Gpt.
Rejuvenation Medical Aesthetics & Spa, 2025
Full Website project for Local Med Spa
In a competitive market like the med spa industry, customers need to trust a brand deeply before they book a session. So I developed the website to transmit trust and professionalism while respecting the brand colors, with integrated booking and package purchases.
Most recently, they have received in person clients referred directly by ChatGPT.
Rejuvenation Medical Aesthetics & Spa , 2026
Landing page for Local Med Spa
For this project, the idea was campaign built around a single landing page with one objective: sell the 3 in 1 body contouring package. So I designed the page to do exactly that. Starting with a powerful image to show women’s beauty and the offer, the CoolSculpt Contour, Laser Lipolysis and Endosphere, All for $199. No distractions, just one focused customer journey to purchase.
02
Graphic Design.
Four projects. Graphic Design
Identity systems, social asset libraries and peripheral collateral that give a brand somewhere to live beyond the homepage.
Southern Electrical Motors, 2026
New Branding for Hvac Store
The goal here was online sales. So I created clean product ads for SE Motors, each built around a single item and a simple offer, designed to turn social scrolls into store visits.
AKM Restaurant Supply Depot, 2026
Restaurant equipment supplies with style & attitude.
I wanted AKM to have real personality, so I created a campaign with a stylish chef as the face of it. The result is a fresh, eye catching identity for their social media.
Rejuvenation Medical Aesthetics & spa, 2026
Color & brand system to build trust in the med spa industry
In the med spa industry, the brand has to feel trustworthy. So I built Rejuvenation’s color system for their Sunny Isles spa, choosing colors that match her business and applying them across web, print and social media.
Souhthern mechanical contractors, 2025
A/C Repair Service , bold and contrast identity
For Southern Mechanical Contractors I built the identity on a strong contrast of dark blue and light blue, used across web, social and ads to feel professional and trustworthy.
03
Paid Ads.
Two projects. Google ADS , Performance Max
Google ads campaigns built to make money, not just impressions. Performance Max, Search and Shopping across e-commerce, services and local
SOUTHERN ELECTRIC MOTORS, Google ADS, 2026
689.21% ROAS on a competitive HVAC supplies industry
Selling HVAC supplies online is competitive, so I built a Google Ads strategy around return. I combined Performance Max and Search and used AI-generated UGC videos, and it delivered a 689.21% ROAS.
AKM RESTAURANT SUPPLY DEPOT, Google ADS, 2026
244.76% ROAS on restaurant equipment industry
For AKM, timing was the strategy. I built Performance Max and Search campaigns around their promotions, earning a 244.76% return and a 70% jump in sales when it mattered most.
04
Video Creation
UGC CONTENT USING Ai, EDITS & Reels
I create AI UGC, music synced reels and informational edits, all shaped around the brand and made to sell or inform.
AKM Restaurant Supply Depot, 2026
UGC-style ads, fully AI-generated.
For AKM, I built a UGC style ad entirely with AI. I wrote the script, made the background video and superposed the AI model to make it look real.
AKM Restaurant Supply Depot, 2026
Music synced products reel
For AKM, I made a music-synced reel that shows products and prices in rhythm with the track.
Rejuvenation Medical Aesthetics & spa, 2026
Rejuvenation Medical Aesthetics & Spa, AI Avatar Video.
Most recent Ai avatar video edit for Local Med Spa.
Rejuvenation Medical Aesthetics & spa, 2026
Rejuvenation Medical Aesthetics & Spa, Video Edit
I made a social video edit for Rejuvenation, shaping real clips into a smooth, premium piece that matches the brand and invites people into booking an appointment.
Ricardo J. Guillen
MBA Applicant.
Miami, FL.
Selected Projects
Social
Certifications
Google Ads Search. GA4. Semrush (5 disciplines). HubSpot Social. PMI Generative AI.
Ricardo J. Guillen. 2026